Lazare Gallery
A Full-Funnel Website Overhaul for Lazare Gallery
Complete digital transformation for a distinguished Virginia art gallery, delivering improved visibility, performance, and user experience.
Introduction
Lazare Gallery, established in 2001, is a distinguished Virginia-based art gallery with a specialized focus on Russian realist and impressionist art. It possesses the most extensive collection of works from artists trained at the prestigious Surikov Institute found anywhere outside of Russia.
The Challenge
Rebuilding the Digital Foundation
The primary challenge was to improve performance at the awareness and outreach stages of their marketing funnel. The website's structure lacked clear navigation, the content and technical underpinnings were not optimized for search engines, and slow image loading times created a poor user experience, undermining the gallery's premium brand. A complete overhaul was necessary.
The Solution
An Integrated Website Redevelopment
We proposed and executed a complete overhaul of the gallery's website. The solution was a multi-disciplinary effort involving deep competitive analysis, new information architecture and UX design in Figma, custom development using a modern tech stack, and a comprehensive content and SEO strategy.
Custom Development
Grav CMS with Tailwind CSS for speed and flexibility
UX Design
Complete visual redesign for intuitive navigation
SEO Strategy
Keyword mapping and content optimization
AI Features
Interactive artwork visualization tool
The Approach
A Design-Led, Data-Informed Process
Our process began with deep competitive analysis to benchmark digital strategies of other leading galleries and museums. These insights informed a new, streamlined user experience mapped out in Figma. Our in-house designer led this phase, determining the best structure for showcasing artwork and organizing the extensive catalog of artists.
Project Execution
Weaving Together Design, Content, and Code
With the design vision established, our team executed a multi-threaded implementation:
Development
Custom Grav CMS with HTML, CSS, and Tailwind for speed and code cleanliness
Design
Complete visual implementation ensuring intuitive flow and compelling experience
SEO & Content
Created 90+ pages of detailed artist biographies with thorough keyword mapping
The Results
Client Acclaim and Performance Metrics
The project's success was validated by both qualitative feedback and quantitative data. The client stated the new website "perfectly fit their vision."
DA+
Domain Authority increase within first week
5%
Initial increase in organic traffic
35%
Growth in keyword visibility
All Core Web Vitals improved
Conclusion
Delivering Clarity and Measurable Growth
This project serves as a clear example of our ability to translate a client's vision into a high-performing digital asset. By addressing critical deficiencies in design, technical implementation, and SEO, we were able to make an immediate and significant impact on the client's top-of-funnel marketing objectives.
The outcome is a website that not only meets the aesthetic standards of a fine art gallery but also functions as a powerful engine for growth, perfectly illustrating our motto: Digital Clarity. Delivered.
Ready to Transform Your Digital Presence?
Whether you need a complete website overhaul, SEO optimization, or custom web development, we're here to deliver digital clarity for your business.